C&A Voin

Brand concept
Taking inspiration from the brand’s authenticity and years of expertise while honoring its latest move with Voin to explore a bigger and more contemporary market and designs by displaying a modern digital minimalistic visual identity while sticking to the brand roots and core pillars.
Logo concept
The design concept is a mixture between the brand backstory and the minimalistic approach of the brand initials, inspired by the shape of the hammock or the rocking chair to give the audience a relaxed and comfy feeling while resembling the brand initials in a modern way

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